Street furniture

I have been responsible for the design of the new catalogue of an Italian company specialized in street furniture. The process was very interesting and our collaboration excellent. We started the creative process by benchmarking the leaders in the sector, finding characteristics of top products that we wish to had in ours. We found brand characteristics and the customers they aim. In our brainstorm we gathered information about the competitors, the existing products in the market and the features our products will have in order to differentiate. Once a set of features was defined I continued to explore designs and materials. I started with simple shapes and materials to further design into realistic images that were appealing for clients. The following images are some of my projects. The durability and quality of the materials is good, brushed alluminum, glass, wood and steel. These bus stops and benches are build to last and look great. They of course must emphasize the ads which is a very important part of street furniture.